Fujifilm Prints puts spotlight on ApeosPro series printer

Maiden participation at Media Expo

At its first-ever participation at Media Expo, Fujifilm Prints, the photo imaging division of Fujifilm showcased its ApeosPro series printer, specifically designed for the photo printing and commercial printing markets. Fujifilm Prints highlighted the printer’s applications at its stand for a first-hand experience.

A team spokesperson emphasized the machine’s technology, underscoring its appeal to professionals seeking high print quality. “We are targeting both the photo printing and commercial printing industries with the ApeosPro series,” he said. “The print quality is the best industrial standard available in the market today, thanks to our 10-bit technology, which offers a wide color gamut and superior color reproduction.”

The machine boasts a world-first LED print engine, which allows it to achieve 2400 dpi resolution, delivering incredibly sharp and detailed prints. This technology can handle a wide range of media, from lightweight 52 gsm paper to thicker 350 gsm card stock, making it suitable for everything from high-quality photo prints to heavyweight commercial printing applications.

The spokesperson highlighted the machine’s Super EA Eco toner, designed to produce vibrant and true-to-life colors. “This toner is a game-changer for the photo book printing industry,” he said. “The combination of 10-bit technology and the Super EA Eco toner ensures that we get a wide color spectrum, resulting in exceptional color vibrancy and smooth gradation.”

The ApeosPro delivers vivid expression of color, high-resolution output, and support for a wide range of paper types, and combines these with diverse post-processing features to provide large-format photo books and other high-value-added commercial products that are increasingly in demand in recent years. According to the spokesperson, the machine supports the future of print businesses with its high quality that meets the strict demands of professionals.

While offset printing has long been the standard for high-volume print runs, the market is increasingly moving towards shorter print runs with a greater emphasis on quality. The spokesperson acknowledged this change, explaining, “Offset printing remains the most cost-effective solution for large-scale print jobs, but the industry is moving towards fewer prints with higher quality demands. This is where digital printing steps in digital printing quality is surpassing that of offset in many cases.” He says, “A growing number of customers are choosing digital printers for even their larger jobs because they now prioritize print quality over cost.”

The Media Expo provided Fujifilm with an opportunity to showcase the capabilities of the ApeosPro series to a wide and diverse audience. “In exhibitions like Media Expo, you get to meet customers from different sectors of the printing industry,” the spokesperson said. “It’s our job to identify the ones with the highest potential and follow up with them after the exhibition to finalize deals.”

Just past the middle of 2024, we can see that the Indian economy is resilient but the trajectory of the growth is still uneven. Consumption is erratic but in our industry while newspapers are still down, the book publishing and printing industry are building up capacities.

Indian Printer and Publisher founded in 1979 the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup, created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak) and its community activities in training, research, and conferences [Ipp Services, Training and Research www.ippstar.org] the organization continues to create platforms for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry needs to recover its credibility and readership. The signage industry is slowly recovering and shifting to digital billboards. New technologies such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Trade media will have to adapt with agility to keep up with new business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2025 media kit is getting ready, and it is the right time to recalibrate your role in this dynamic market – to emphasize your visibility and relevance to existing customers and turn potential markets into conversations.

Naresh Khanna – 11 September 2024